What we do

Corporate Identity

From logo to business card, social media to signage: your brand looking the same everywhere.

What we do

A brand remembered at first sight and consistent everywhere

A corporate identity is not just a logo. It is the whole: how the logo is used, which colours and typefaces accompany it, and how the brand appears at every touchpoint from business card to website, vehicle livery to social media post.

When that whole is not defined, a different design decision is made for every new job; a few years later you are left with a brochure, a sign and an Instagram account that do not resemble one another. Customers struggle to see that they belong to the same company.

At Pixron® we begin by studying your brand, sector and competitors, and design an identity system of logo, colour palette and typography. You end up not just with files but with brand guidelines that produce the same result whoever uses them.

Corporate Identity

From logo to business card, social media to signage: your brand looking the same everywhere.

  • A system, not a single logoLogo, colour, typography and usage rules
  • All files deliveredFormats ready for print and digital
  • Brand guidelinesThe same result whoever uses them

Which work for which situation?

You may need an identity from scratch or an existing one tidied up.

New brand

When a company or product enters the market for the first time: name review, logo and the full identity system designed from the start.

Refresh

When your logo has aged but you want to keep recognition: the existing identity is updated and familiar elements preserved.

Tidy-up

When there is a logo but usage is scattered: colour, typography and rules are defined around the existing logo.

What does a corporate identity bring to your business?

A good identity is not an aesthetic preference but a commercial tool.

Trust at first impression

Customers see your brand before they speak to you. A careful, consistent look signals that you do your work carefully too.

Memorability

People forget names and remember colours and shapes. A consistently used identity is recognised on the next encounter.

Standing apart from competitors

Companies in the same sector often look alike. A considered identity gets you noticed in the crowd.

Time saved on every job

When colour, typeface and layout rules are set, a new brochure or presentation is not designed from scratch; the system is applied.

Price perception

A brand that looks professional can sell the same product at a higher price. Identity directly affects perceived value.

Clarity for team and suppliers

Printers, agencies and staff know the correct usage from the guidelines and do not have to ask you each time.

What is in the corporate identity package?

Scope expands with need; the items below form the basis of most projects.

Logo design

Proposals in more than one direction, development of the chosen direction and horizontal, vertical and single-colour versions.

Colour and typography system

Primary and secondary colours with print and screen codes, heading and body typefaces.

Corporate stationery

Business card, letterhead, envelope, folder, email signature and presentation template.

Social media templates

Profile images, covers and editable post templates.

Brand guidelines

A PDF guide with correct and incorrect logo usage, clear-space rules and application examples.

Source files

Delivery of all files in vector (AI, SVG, PDF) and screen (PNG) formats.

Corporate identity design process

Your feedback is taken at every stage; we do not proceed in a direction you dislike.

  1. Brand interview

    We discuss your business, audience, values and examples you like or dislike.

  2. Research

    We study your sector and competitors' visual language and identify where you can stand apart.

  3. Logo proposals

    We present logo proposals built on different approaches, with the reasoning behind each.

  4. Development

    We mature the chosen direction with your feedback and build the colour and typography system.

  5. Applications and delivery

    We design the stationery and templates, prepare the guidelines and deliver all files.

Frequently asked questions

Could not find your answer? Write to us and we will reply within 24 hours on business days.

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What is the difference between logo design and corporate identity?

The logo is only one part of the identity. Corporate identity covers the logo together with colours, typefaces, usage rules and applications such as business cards, stationery and social media.

How many logo proposals do you present?

We present several proposals representing different approaches and proceed with revisions on the direction you choose. The number of proposals and revisions is stated clearly in the quote.

Who owns the rights to the design?

When the project is complete and paid, all usage rights and source files of the chosen design are transferred to you.

Should I register my logo as a trademark?

Yes, we recommend it. An unregistered logo is not legally protected. Our trademark registration consultancy supports you through the application as well.

Can you renew the identity while keeping my current logo?

Yes. We can keep your logo, or update it with small touches, and build a consistent colour, typography and application system around it.

Next step

Let’s plan your project

We clarify scope, timeline and budget within 24 hours.

+90 332 606 0 123
  • Reply within 24 hours on business days
  • Written scope, schedule and quote
  • One point of contact, the same team throughout