The right belongs to the first to register
If someone registers the mark before you, having used it for years may not be sufficient protection on its own; proving your right becomes a long and costly process.
What we do
Protect your brand before you start using it.
What we do
In Türkiye, trademark rights belong as a rule not to whoever uses the mark first but to whoever registers it first. If someone else registers the name you have used for years, you may have to take down your own sign and give up your domain name.
Trademark registration protects your name, logo or slogan in the classes of goods and services you choose for ten years, and it can be renewed when the term ends. A registered mark gives you the right to take legal action against imitation and becomes an asset that adds to your company's value.
At Pixron® we manage the process for you from start to finish: we run a similarity search before filing, determine the classes in which your mark should be registered, prepare the application and follow it until it concludes. The application is filed in your name or through an authorised trademark attorney.

Protect your brand before you start using it.
Registration is not a formality but insurance on the investment made in the brand.
If someone registers the mark before you, having used it for years may not be sufficient protection on its own; proving your right becomes a long and costly process.
You can seek to stop unauthorised users of a registered mark, claim damages and have goods seized.
A trademark certificate is your strongest document in complaints about domain names and social media accounts carrying your name.
Many marketplaces require a registration certificate for brand owner programmes; it is also among the first documents requested when you expand abroad.
A registered mark is an asset that can be transferred, licensed and shown on the balance sheet.
The cost of being forced to change name, logo, packaging and signage is far above the cost of registration.
A refused application costs both time and fees; most of the work is done before filing.
Preliminary similarity search
A search of registered and pending marks for identical or similar names, with a risk assessment.Class selection
Choosing the right classes of goods and services for your activity and growth plans.Application file
Preparing the application and filing it with the Turkish Patent and Trademark Office.Publication and opposition follow-up
Monitoring oppositions during the publication period and preparing responses where needed.Registration certificate
Obtaining the trademark registration certificate at the end of the process and delivering it to you.Renewal reminder
Notification about renewal before the ten-year protection period ends.One or several of these can be protected together in a single application.
Your company, product or service name. A word mark gives the broadest protection.
The stylised form of your name or an emblem. Protected separately as a figurative mark.
Distinctive slogans, packaging shapes and product line names.
The process runs through the official body; we keep you informed at every stage.
We research the registrability of your mark and similar marks and report the risk to you.
We decide together in which classes the mark will be protected, based on your activity.
We prepare the application file and submit it to the Turkish Patent and Trademark Office.
The Office examines the application; if found suitable the mark is published in the bulletin, open to third-party opposition.
If there is no opposition, or once oppositions are resolved, the registration fee is paid and the certificate issued.
Could not find your answer? Write to us and we will reply within 24 hours on business days.
Contact UsIt depends on the workload of the Turkish Patent and Trademark Office and on whether an opposition is filed. Applications without opposition usually conclude within several months; opposition extends this.
Yes. The filing date gives you priority. However, as the application may be refused, we recommend acting according to the result of the preliminary search.
Registration is valid for ten years from the filing date and can be renewed indefinitely for ten-year periods.
Marks are registered in classes of goods and services under the international classification. We determine the suitable classes after hearing about your activity and the areas you plan to enter.
No, registration protects only in the country where it is made. For other countries a separate national or international application is required; we provide guidance on this too.
Next step
We clarify scope, timeline and budget within 24 hours.